You don't have to be a marketing guru to know that youth sells. Everything it seems, including cities, are sold to the youth. Picture crowded sidewalks in the vaunted Creative City—a bunch of stylish 20 and 30 somethings, right? But as important as the energy and...
Sarasota: Home of the Hipsters?
Sarasota is many things to many people: a retirement community, an arts town, home to some of the best beaches anywhere. But a local movement is afoot that might just put Sarasota on the map as, of all things, a college town. New College of Florida is regularly ranked one of the top liberal arts colleges in the country. Ringling College of Art + Design has renowned animation and graphic design programs. East-West College trains students to become doctors of Eastern medicine. State College of Florida, formerly Manatee Community College, offers a vast array of affordable courses and programs that round out the local educational menu. Oh, and the Asolo Performing Arts Center is also home to Florida State University’s graduate theater arts program. This extraordinary post-secondary diversity has been gradually coalescing, and while I’m not sure any studies have been done to verify this, one gets the sense that more and more high school and college students and recent grads are deciding to stay in sunny Sarasota and put their stamp on the place.